If you have an Internet business or are involved in online marketing, then by now you must know that to succeed you must be in the top 30 sites displayed when a searcher conducts a query on one of the major search engines in your niche To do this, you must know how to achieve a high ranking on at least one of the major search engines in order to atract online searches to your website

In order to come up with the closest cure for recession, understanding why recessions happen should come first Recession happens when market estimates for a certain period of time is shrinking – when there's no growth in the market

Many people experiment with their site's HTML in order to produce a better-looking or even higher -ranking HTML page If you misuse HTML and place your targeted keywords in various tags in an effort to fool the search engines, you will likely be successful for a short while

Gaining and sustaining rankings in Google on numerous keyword phrases requires a substantial effort on your part Realistically, you should only target one or two phrases per page

Getting accepted into the Open Directory Project is not easy The submission of your home page should be approach with great care

Most people venture onto the Internet to solve a "search problem" If the Web site that would best satisfy the intent of their query does not contain any targeted keywords in any of the places where search engines would look for them, that document will not be presented to that searcher

As search engines and directories have increased in number, sophistication, and complexity, so too have the art and science of search engine positioning Existing search engines and directories are constantly changing their search engine algorithms and striking new alliances, and new search engines are emerging

A software spider is an unmanned software program operated by a search engine that surfs the Web, visits a Web site, records (saves to its hard drive) all the words on each page, and notes links to other sites As the spider visits each page, it follows each and every link and will read, index, an store the other pages that the link might lead to

From 1999 to 2007, Web site traffic grew by 500 percent, and Internet commerce is expected to increase through 2009, with world retail sales estimated to approach $60 billion Business-to-business sales are estimated to surpass $600 billion, according to Cyberatlas

Search Engine spiders are not very sophisticated They like simple and easy-to-read HTML

The information page is your chance to make up for all the sins of your Web site If the body copy of the actual Web site didn't use the keyword near the top of the first paragraph, the informational page can feature that keyword or phrase, front and center

Even if you are a grizzled SEP veteran, be sure to read this entire article You're going to learn a few new techniques and strategies, and just a 1 percent advantage can make all the difference with Yahoo

Once people have found your fantastic website, they most important things a Webmaster should be on top of is the status of their links, both internal and external Links are, in many ways, the "killer app" that allows the Internet to exist

Although you do not "optimize" a Web site for a directory submission, per se, there are steps you should take in preparing your submission to Yahoo

When submitting a site to Google's spider-based search engine, there are many site elements you should avoid because they can cause problems and diminish your rankings Site elements such as query strings in your URL, using frames, using cookies, broken links, user input pages, redirected pages, graphic-intensive pages and decreasing keyword keyword weight by including large amounts of code cause problems with the spidering process

Yahoo is a directory, NOT a search engine that sends out spiders to cruise the Web

A hugh graphic on the index page is attractive to those coming to your site, right Hold on a minute, what about those who don't have fast connections to the Web

Sooner later someone had to think, "Hey, what if we charge everyone who wants to be in our search engine and then make them pay every time someone clicks on their listing in the search results Why are we just serving search results for free, anyway

The practice of "cloaking" involves writing a server-side script that detects the IP address of the incoming search engine and serves it a Web page that is different from the one displayed to the general public The indexed Web page is hidden behind a stealth script, and when the user clicks on the listing in the search engine, he or she is automatically redirected to a client's site

Everyone hates the thought of statistics However, if you don't track the status at your Web site, you will never truly understand who is visiting your Web site and, more importantly, why